What are on-page and off-page SEO?
On-Page and Off-Page SEO both play an important role in the success of your website. The main goal is to rank on page one of Google’s organic search results for a keyword related to your business. On-Page optimization refers to all factors on or part of your website. This includes the on-page content, images, titles, metatags, etc. Off-Page SEO is the process of optimizing your website’s external factors like social media links, citations and backlinks from high authority websites.
What is on-page SEO?
On-page SEO is a type of search engine optimization that focuses. This includes using keywords in the content of the page, making sure that your site is mobile responsive and ensuring that you have a sitemap. If you are wondering how to do on-page SEO, here are some helpful tips!
On-page SEO techniques can include using keywords in the title, meta tags, and on the page content. You can also improve your website’s rank by making sure it is mobile-responsive, has a sitemap, and uses alt tags on images.
What about off-page SEO?
Off-Page SEO refers to all the things outside your website (like social media) that can help or hurt your ranking in search engines like Google. For example, if someone tweets about your business and they mention your keyword in their tweet, this will increase traffic to your website.
You can also use the on-page SEO tips below to improve your website’s on-page optimization:
- Title Tags
- Header Tags (H tags)
- Meta Descriptions
- Keyword Density on the Page Content
- Meta Description
- Images optimization (Title, Title tag and ALT tags, Image Size)
- Internal links and exsternal links
- Robots.txt File
- Sitemap URL on the Main Page of Your Website
Off page seo is a great way to give your site an edge over the competition.
Off-page SEO is the process of optimizing your website’s external factors like social media links, citations and backlinks from high authority websites.
One common off-page SEO technique is link building. This involves acquiring links from other websites to yours. The more quality links you have, the higher your website will rank in search engines.
There are many types of links that you can build on your website and off: social media links, citation links, backlinks and guest blogging.
Another type of link building is creating content on other websites and posting it on yours. This helps to improve search engine rankings by putting more high-quality content on the internet world wide web. One way to acquire such backlinks is through guest blogging on other websites.
In terms of SEO, it’s not about deciding between on-page vs offline strategies; Both on-page and off-page SEO strategies work in concert to boost your website’s position in search engine results.
We can say On-page SEO is a foundation without it you can not start your Off-page SEO Process. Your website will rank hi if you manage to strike a balance between the two, making it easier for both your customers and search engine robots to understand it.