What is On-Page SEO? The Beginner’s Guide (2022)

by Jan 12, 2022SEO0 comments

What is on-page SEO?

What exactly is on-page SEO? It’s an SEO element that focuses on optimizing elements on your website, such as page speed and keyword density, rather than things outside your website, such as backlinks.

On-page SEO is a process where you rank highly on a SERP using a combination of on-page and off-page optimization. Its first objective is to make it simple for search engines to crawl your site, index your material, comprehend what it’s about, and rank you.

A well-optimized page has a higher chance of ranking highly in Google’s search engine and usually ranks far above pages that people have created, but don’t spend time optimizing.

Why is On-Page SEO important?

On-page SEO improves search rankings, site traffic, and conversions. Though it takes time to produce results, but once it does, your online rankings and sales can skyrocket.

Search Engine Optimization

“On-Page SEO can be pretty tricky. There are plenty of factors that go into getting your site ranked well, and some of them can be conflicting. However, it is possible to break down on-page SEO signals into a few key areas so you know what factors should be focused on.”

What are the most important On-Page SEO elements?

  • The title tag must be targeted to the specific keyword phrase that is being optimized.
  • Get your site an SSL certificate to help secure your website and your visitors. Google loves sites with SSL certificates because it tells them you are a trusted source.
  • Content should be original, not spammy or plagiarized.
  • Meta descriptions should be 150 characters or less, concise, and compelling. They are often displayed as snippets of text under the link in search engine results pages (SERPs).
  • The first paragraph of content should contain the main keyword term being optimized for that page. It’s also important to use subheadings within the body of content so that it is more easily scalable.
  • You can use canonical URLs to help with duplicate content issues while using redirects where necessary. Canonicalizing helps ensure that identical or extremely similar content is controlled by one URL. Basically, if you find two posts with the same content but different URLs, you’ll want to tell Google that
  • Page speed
    • What is page speed?
      •  Page speed measures how fast content on a page loads. The faster a page loads the better it is for users.
      • What causes slow page speed?   Content on some pages can take longer to load than others for a variety of reasons, including images that are too large; using too many plug-ins; having long load times for mobile users, or loading unnecessary elements like social media widgets or ads.
  • Metadata
    • What is Metadata?
      • Metadata is information about the HTML document.
      • How does metadata affect On-Page SEO? Meta titles and descriptions are one of two main factors search engines like Google, Bing, Yahoo takes into account when ranking websites in their results pages (SERPS). Using meta titles and descriptions appropriately you can influence how your site appears in SERPs.

When it comes to SEO, there’s no getting around ‘content’ – you need it to rank well in the long run. The key element then seems to be making that content as good as possible. Quality over quantity then, but that doesn’t mean you can’t aim both high…and achieve success.


This article has taught you that on-page  SEO  is crucial to improve your website’s visibility in search engine results. Ranking, traffic, and conversions can all benefit from consistent on-site optimization. To learn more Download SEO CheckList here